Subway asked for a way to promote their footlong cookies to Gen Z. we gave them a gossip-focused live podcast starring SNL’s Marcello Hernandez.
We all love a little sweet treat. But this sweet treat is big. It’s reallllllly big, SO big that even your sweetest tooth can’t eat it alone- and shouldn’t have to. Because the best things are meant to be experienced together.
Introducing: Too Big Not to Share
In the 3 biggest cities across the nation Subway lovers can come to our summer pop up podcast to spill their secrets that are just like our cookie; too big to keep to themselves.
Indulge in spilling your craziest secret next to our celebrity podcast host over a shared Subway footlong cookie. Together you’ll laugh, entertain, and devour an experience of conversation and cookies.
I mean come on!
When do you ever get to sit next to a celebrity? Let alone tell them your juiciest secret. Because sharing is something we all love to do. Your crazy secret might even be posted online, spotlighting your news to the world.
But we’ll let everyone in on the secrets! During the summer weeks of Subway’s pop up podcast, when checking out at your local Subway simply share an exciting secret at the register to win a FREE footlong cookie for your own “too big not to share” celebration.
Because sharing is caring. Especially when it’s so deliciously big.
Too big not to share
The pop-up podcast with Marcello Hernandez will be a traveling experience focused on the question “What can you tell us that is wayyyy too big to keep to yourself.” Perhaps it’s an upcoming surprise, an announcement, or something crazy that you really shouldn’t have overheard. Whatever the tea, share it with Marcello over. a Subway footlong cookie. Accompanied by Hernandez’ commentary and reactions, these recordings will be turned into bite-sized social posts that will spread the news about the footlong cookie. Namely that it is too big to take on alone.
At home, Subway consumers will do the same thing Marcello does around the country - share secrets together! This invitation will be extended to the public - share a secret with the cashier at Subway, and then host your own Too Big Not to Share Night. A cozy evening in with your friends will be augmented by the tea that gets spilt and the cookie that gets split.
