Breadth of Work
This case study was a submission by copywriter Maura Broadhead and me to La Pieza (an international social good in advertising competition). The brief asked for creative solutions and campaigns to the problem of corruption. Our solution won a silver medal.
DEMOCRACY DIAGNOSTICS
VERIZON
Gen-Z doesn’t trust anyone when it comes to network companies. They expect to be taken advantage of. To put Verizon on the same side as the consumer, we assassinated the very thing they fear.
Art Directors: Adam Cheney, Madeline McCauley,
Copywriter: Maura Broadhead
Content Creator: Calvin Scott
DEPOP
The second-hand brand needed a way to connect with Gen Z and build community. We offered them the Depop Underground; a streetwear fashion event like no other. Click below to learn and see EVEN more!
Copywriter: Maura Broadhead
SWAROVSKI
Swarovski is rapidly losing relevance with Gen Z as they try to keep up with the trends. This age group may be young, but they appreciate a brand that sticks to its guns. Crystal jewelry is for people who stay classy no matter the context.
Art Directors: Madeline McCauley, Riley Bramwell
Copywriter: Larkyn Lewis
Content Creators: David Weibell, Sam Thomas
Producer: Diana Jane
OLIPOP
America’s rising star of gut health sodas is here to stay! Soda-lovers needed to understand the benefits of a soda that feels healthy and tastes fresh.
Copywriter: Avarie Kofford