Society is full of dumb rules. Heelys don’t follow them. Wheels on shoes? Yeah, no big deal for the die hard renegades. Rolling into the Gen-Z zeitgeist means Heelys needs to embrace the ironic-yet-always-authentic-rebellion that characterizes the generation.
The Heelys Instagram and TikTok accounts will post a list of the dumbest laws in each state. Users will post their videos of themselves and their friends breaking that law while sporting their Heelys. The favorites will be reposted by the brand and anyone who breaks the dumb law in all 50 states will win a pair of ‘06 custom Heelys.
Copywriter: Kylee Myers
Content Creator: Jacob Willford
Art Director: Madeline McCauley
