If there’s one thing humans have learned about music, it’s how much it can elicit in us. For Spotify users, this truth unlocks a whole world of experiences - memories associated with songs.
This campaign would also introduce a feature in the Spotify app where users can record their memories associated with a song.
This sentiment will be communicated in static ads as well:
Copywriter / Producer: Eliza McMurray
Content Creator: Moroni Wright
Art Director: Parker Galbraith
Art Director / Assistant Producer: Madeline McCauley
