With Gen Z eating out more and more, Instacart needed to remind users that a full cart on their site doesn’t just mean produce!
The Cart Kits are one-stop shops for consumers with plans both big and small. The kits themselves will be available on the Instacart website and come equipped with everything you need to throw a watch party, host a game night, or spend an evening in with your partner.
In these mockups, the ads are targeted to Pinterest users searching ideas for events.
This facet of the campaign is also extended to ads on popular podcasts for Gen Z in a format they recognize.
In an effort to help Gen Z remember why their parents bought groceries growing up, we also created a simple print campaign with reminders about the benefits of produce and whole foods (in comparison to the products this generation is spending money on).
Copywriter: Whitney Tilleman
Art Director: Madeline McCauley