For girls who grow up wearing glasses, special occasions can only mean one thing—the choice between braving contacts or going blurry the whole evening. Zenni has the opportunity to change that! With a variety of styles that match utility to attire, these glasses become accessories instead of impediments.

To promote the idea that Zenni glasses are never ruining the moment, we redesigned the website with collections focused on elevated events. Girls who are used to taking their glasses off for big days can now buy glasses especially for them!

Copywriter: Eliza McMurray

Content Creator: Grayson Hardman

Art Director: Madeline McCauley